CLARK News 2017/1
CLARK celebrates 100 Years of forklift—special anniversary edition
Where would we be today without CLARK? Without a doubt: A world without forklifts quickly and safely moving pallets, containers, raw materials, machines, and more from A to B is hardly conceivable. Machines instead of muscle power—luckily, Eugene Bradley Clark took on this assignment back in 1917 and invented“The Forklift”, the first forklift in the world.
A milestone in the history of logistics which has given Eugene Bradley Clark (*1873 †1942) a place in the Logistics Hall of Fame since 2007. Just in time for their 2017 anniversary, CLARK presents the centennial edition of the internal combustion C20-35 forklift series. CLARK presents the special edition with capacities of 2.0 to 3.5 tons live on site at the specialist fair LogiMAT in Stuttgart from March 14 to 16, 2017 (Hall 6, Booth 6F41).
Press conferences worldwide are held around the centennial festivities. In addition, CLARK employees and dealers from around the world meet at the U.S. headquarters in Lexington, Kentucky, in May 2017 to celebrate the long path from the entrepreneur to the cult brand of the global forklift together.
Full focus on CLARK
New CLARK dealer Norsk Truckutleie AS
Fast start in Norway: As soon as the trade agreement by and between CLARK Europe GmbH and the Norwegian logistics provider Norsk Truckutleie AS was signed in January 2016, the Scandinavians went on a breathtaking path with the new business. CEO Hans Erling Høiseth and his team had to increase the forecasts for the following year since they were able to sell significantly more or agreed on more long-term lease agreements with customers than expected. Thus, for example, a total of 13 CLARK forklifts were delivered to Vajda-Papir Skandinavien AS in Drammen. The headquarters of Norsk Truckutleie is situated in Hagan near the capital Oslo.
Operating under the umbrella of the Fortuna Groups since 2014, the portfolio includes forklifts between 1 and 35 tons, warehouse leases, telescope forklifts, and sweepers. The addition of CLARK warehouse equipment and CLARK electric and diesel forklifts with capacities ranging between 1.8 and 8 tons to the assortment is deemed a landmark decision
–CEO Hans Erling Høiseth: “Clark has a well-positioned European headquarter in Duisburg with various machines “on stock”—that made the delivery of the first 50 machines relatively easy. The fact that the lead times ex works are very short is also a favorable factor.” For 2017, Hans Erling Høiseth expects a growth rate of 15%: “We aim for healthy, useful growth and bringing our company forward step by step.”
Full speed ahead with caution
Metro Motor is our new CLARK dealer in Israel
This success story is the result of the right strategy and its resolute implementation: The new official CLARK dealer in Israel since November 2015, Metro Motor had a fast start in the acquisition of new customers and increasing sales in 2016.
The company based in Kfar Saba near Tel Aviv built their own distribution division, including a service network for CLARK forklifts, immediately after the agreement. CLARK Brand Manager Zachi Nahardea and two newly hired specialist consultants are the key contacts for the eleven sub-dealers.
This ensures both service coverage throughout Israel and fast delivery of new equipment. That is because Metro Motor made the conscious decision to establish a large inventory of new forklifts to be able quickly meet the demands on the market. At Metro Motor, the CLARK segment is part of the 4-wheel division.
Metro Motor—founded in 1981—with its nine owned branch offices in addition to the network of 32 dealers, totaling a market share of 46%, is Israel’s largest motorcycle dealer (e.g. Kawasaki, Yamaha, Sun Yang). Furthermore, scooters, e-bikes, RUVs, ATVs, electric vehicles, utility vehicles and CLARK forklifts are part of the portfolio.